Shahrukh Khan's team Kolkata Knight Riders is ready for IPL
Indian Premier League (IPL) team Kolkata Knight Riders (KKR) has rolled out its anthem for the 11th IPL season.
Shahrukh Khan's team Kolkata Knight Riders is ready for IPL / DDB Mudra
The anthem #KKRHaiTayaar (KKR is ready) is created by DDB Mudra Group and features Bollywood actor and team owner, Shahrukh Khan and fans from Kolkata doing a fist pump, carrying the team flag and having their rooms adorned with KKR players to showcase their love for the team.
Venky Mysore, managing director and chief executive officer, Kolkata Knight Riders said: “Every year our marketing embarks on a research and insight backed exercise that aims to find the pulse of our fans to arrive at a tagline that rings most true to KKR.
"This year, along with the creative team at the DDB Mudra Group, the team has come up with #KKRHaiTaiyaar; which truly signifies the mood at our camp. The knights are ready for every challenge and a promise to give their best to the sport."
Rahul Mathew, national creative director, DDB Mudra Group said: “KKR has always prided itself on being more than just a team. KKR is an attitude. And you see this attitude in every aspect of their game; be it the auction, the training, the selection, the strategy, the execution of it, their victories and even their losses.
"Which is why, the KKR fan base spills far and wide outside of Kolkata. Because while Kolkata maybe in the name, the spirit of the Knight Riders is something everyone relates to. It’s this very spirit and attitude that we’ve captured in the work and in our call to arms #KKRHaiTaiyaar.”
