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Latest marketing and advertising news for cricket, including insights and opinions.

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How England & Wales Cricket made the sport seem less ‘Downton Abbey’ among 16-24 year olds

26 November 2020

IPL playbook: Vodafone Idea uses India’s biggest sport franchise to promote Vi

13 October 2020

Indian Premier League 2020: what’s in store for the brand?

23 September 2020

Freddie Flintoff faces Ashes 2005 Freddie Flintoff in Natwest cricket spot

11 July 2019

Vivo Indian Premier League attracts record audience due to regionalisation

28 March 2019

Burger King creates special menu for Mumbai Indians T20 League Cricket Carnival

26 March 2019

Foxtel attributes double-digit growth to wicket-predicting cricket-mad AI bot

19 February 2019

The Drum Network

Glamorgan County Cricket Club appoints Populate Social to support online growth

16 October 2018

Sky Sports to release first Hindi language promotion ahead of England V India Test series

28 July 2018

Cricket Australia signs up real estate brand Domain as naming rights sponsor

25 June 2018

Airtel uses Instagram's collections feature to for #T20VillainHunt

05 June 2018

Will major brands still turn to Steve Smith and the Australian Cricket Team in the future?...

02 May 2018

Shahrukh Khan's team Kolkata Knight Riders is ready for IPL

19 April 2018

Foxtel and Seven secure broadcast rights for Australian cricket in $1bn deal

13 April 2018

Magellan, Asics and Sanitarium terminate sponsorship deals with Cricket Australia

29 March 2018

LG ends sponsorship deal with Australian cricketer David Warner

28 March 2018

Australian Cricket sponsors 'disappointed' by cheating scandal but staying put, for now

26 March 2018

IPL signs Tata Motors as the official partner for three years

22 March 2018

Ad of the day: XXXX Gold measures and rewards Ashes fans that hang out together via ‘Goldie’...

06 November 2017

Sony Pictures Network India named as exclusive media and digital partner by Cricket Australia

10 October 2017

Star India bags Indian Premier League media rights for a record $2.55bn

04 September 2017

Sports Marketing

ITW acquires exclusive rights from Sony Pictures Networks for India tour of Sri Lanka 2017

19 July 2017

Live cricket returns to BBC while Sky holds off competition from BT to retain its grip on the...

30 June 2017

Sun sets on Sky’s monopoly on cricket rights as BT, BBC and Facebook step up to bat

27 June 2017

Why the England and Wales Cricket Board is taking inspiration from UFC and behaving like a...

08 June 2017

International Cricket Council partner with Marvel and DC artist to create comic inspired campaign...

06 June 2017

IPL's #KingfisherMannequinChallenge helps fan see the lighter side of the players

12 May 2017

New Balance becomes England cricket kit supplier and vows to bring back traditional cream cable...

05 April 2017

Australia's Steve Smith and England's Stuart Broad face off in Ashes campaign

04 April 2017

ECB stirs up bidding war among broadcasters for the rights to new Twenty20 cricket tournament

28 March 2017

England and Wales Cricket Board's digital strategy to be driven by fan made video

23 March 2017

Kia builds on women's sports sponsorship portfolio with Ladies’ PGA deal

14 March 2017

Channel 5 brings back live cricket on free-to-air TV after decade-long absence

20 December 2016

International Cricket Council launches empowering campaign for women's World Cup 2017

10 October 2016

FIFA Women's World Cup

ICC Champions Trophy and ICC Women’s World Cup media contracts awarded to Carat Leeds for 2017

17 June 2016

England & Wales Cricket Board unveil campaign to drive interest in the sport

20 May 2016

More From our Open Mic Members

From our Open Mic Members

Howzat! Bidstack partners with Nautilus Mobile on Real Cricket 20

23 September 2020