Outfittery names Poke London as global creative agency
Outfittery, the online curated shopping experience aimed at men, has appointed Poke London as its lead digital partner agency following a successful competitive pitch.
Outfittery names Poke London as global creative agency
Having dispatched five other unnamed agencies Poke will work with the specialised online personal shopping provider to strengthen its brand proposition by way of seasonal digital campaigns.
Nigel Carl Brown, chief customer officer, Outfittery: "We are thrilled to appoint Poke. They reflected on our ‘enlivenment’ brief with thorough comprehension, originality and enthusiasm. We are teaming up to make customer journeys even more cohesive, to distinguish our brand with renewed Flair."
Nick Farnhill, CEO of Poke and Publicis London added: “We’re delighted to become Outfittery’s digital strategic and creative partner. As a service-led platform with exciting communications and experience challenges ahead, they’re a perfect fit for Poke. We can’t wait to start working with the team on the next stage of their already successful journey”.
Poke previously developed a Heineken chatbot designed to encourage fans to tune into the UEFA Champions League.
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