Ad of the Day: ‘Plastic Ocean’ calls attention to plastic pollution of the seas

Plastics are flooding the world’s oceans, and a new campaign by non-profit marine conservation organization Sea Shepherd, along with FF New York, is showing the plight of the noblest of our sea creatures affected by that pollution.

Patches of plastic debris the size of entire countries are floating in our oceans, and the mass of plastic grows every year. More than one million ocean animals are stuck in this plastic ocean and die each year because of this, according to Sea Shepherd, which adds that many people don’t know about these facts, which is potentially more hazardous to the biodiversity and the environment.

‘Plastic Ocean’ is a project to put this subject on the front page of social media and to create a mindset of sustainable usage of plastic, especially for younger generations. This campaign created by FF New York is made up of three still visuals and a video. The colorful images highlight animals appearing to swim into plastic barriers.

The video animates that struggle. At first, the animals appear to swim at ease, their bodies outlined by the plastic drapes, but then we see that the turtles, dolphins and sharks are trapped and suffocated by the barriers. The spot ends by stating that a million sea animals die every year, and encourages people to stop plastic polluting and recycle and reuse.

Captain Alex Cornelissen, Sea Shepherd global chief executive stated: “Plastics are invading the oceans on an unprecedented scale. Like an invasive species, it is wiping out ocean wildlife and taking over its habitat. Humans are to blame for the introduction of this most lethal substance and if we don’t stop its progress, soon the oceans will contain more plastic by sheer weight than all animal life combined. But we can turn the tides, we can stop this invasion. What we have caused, we now have to fix. Stop the production and use of single-use plastics. Together we can clean the oceans and together we can make sure that what we take out, stays out.”

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