The Plastic Ocean by FF New York
Plastics are flooding the world’s oceans, and a new campaign by non-profit marine conservation organization Sea Shepherd, along with FF New York, is showing the plight of the noblest of our sea creatures affected by that pollution.
Patches of plastic debris the size of entire countries are floating in our oceans, and the mass of plastic grows every year. More than one million ocean animals are stuck in this Plastic Ocean and die each year because of this, according to Sea Shepherd, which adds that many people don’t know about these facts, which is potentially more hazardous to the biodiversity and the environment.
‘Plastic Ocean’ is a project to put this subject on the front page of the social media and to create a mindset of sustainable usage of plastic, especially for younger generations. This campaign created by FF New York is made up of three still visuals and a video. The colorful images highlight animals appearing to swim into plastic barriers.
The video animates that struggle. At first, the animals appear to swim at ease, their bodies outlined by the plastic drapes, but then we see that the turtles, dolphins and sharks are trapped and suffocated by the barriers. The spot ends by stating that a million sea animals die every year, and encouraging people to stop plastic polluting and recycle and reuse.
Client: Sea Shepherd
Agency: FF New York
Chief Creative Officers: Fred & Farid
Creative Director: Laurent Leccia
Associate Creative Director: Michael Hess
Business Lead: Amanda Hellman
Brand Supervisor: Heather Stimmler Amanda Hellman
Executive Producer: Amanda Van Caneghem
Director of Business Affairs: Lisa Rosario
Animation by Alkemy X
Director: Geoff Bailey
Senior Producer: Jason Sonner
CG Supervisor: Dave Zeevalk
3D Lead: Brendan Fitzgerald
FX: Brendan Fitzgerald
3D Artists: Dave Zeevalk, Adam Stockholm, Pete Hamilton
Compositors: Matthew Robinson, Alejandro Monzon
VFX editor: Lucas Andrei
Music by Tuesday Collective
Music Producers: Vida Ventura, Hallie Bonnar
Vocal Talent: Scarlet Lastrapes