Creative People on the Move

360i adds Piper Hickman as group creative director to work on Hanes and Champion brands


By Bennett Bennett, Staff writer

April 9, 2018 | 3 min read

360i today (April 9) announced the appointment of Piper Hickman as group creative director.

Piper Hickman of 360i

Copywriter Piper Hickman joins 360i as a group creative director on the Hanes and Champion brands / 360i

Together with group creative director Alex Shulhafer, the pair will lead creative for clients including Hanes and Champion, among others. Piper joined after an extensive seven-year freelance stint at companies including Wolf & Wilhelmine, VML, Havas Worldwide, The Barbarian Group, Untitled Worldwide, JWT, Ogilvy, TAXI, Y&R and McCann.

Prior to her freelance work, Piper climbed the ranks from copywriter to creative director at such shops as Spike/DDB, DDB New York, Saatchi & Saatchi and Mcgarrybowen.

Most recently, Piper lead creative ideation for Champion’s new brand campaign 'Dare To Be Champion', which signals a new direction for the sports apparel retailer. The documentary-style videos featured millennial creative hustlers in New York and LA, in social-ready anthems about individuality.

Champion: advert-body-3 by 360i

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Hickman will report to chief creative officer Menno Kluin, who said: “I’m looking forward to working with Piper again. She has a forward-thinking mindset, but is trained with traditional conceptual skills, which is exactly what we look for here. As a team, she and Alex will ensure we continue to serve as trusted creative advisors to our clients, while developing and coaching our talent to create smart and innovative work.”

Hickman added: “360i is consistently recognized as an agency that can adapt and stay ahead of the curve, so it’s great to be joining at this time. There’s a lot of momentum and potential right now. Alex is a tour de force, and Menno is someone who constantly pushes creative to the next level. I can’t wait to work with them.”

A believer in making advertising a viable career option for women, Piper has also appeared as a frequent panel member of financial empowerment series, 'She Works Hard for the Money.' She has also been a mentor to many first-time female creatives in the industry.

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