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Agency: 360i
Client: Champion
Date: Apr 2018
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A new brand anthem spot from Champion showcases three inspiring individuals – a skateboarder from LA, Leandre, a dancer from LA, Jaira and an artist from New York City, Casey. The three encapsulate Champion’s vision: one that celebrates the life, heart, skill and dreams of real champions, according to the brand.

‘Dare to be Champion’ is Champion’s latest, full-scale campaign that builds on the current momentum behind the brand, as Champion prepares to open its first US retail location in Los Angeles. Partnering with creative AOR 360i, Champion casts a light on the real-life passions of Leandre, Jaira, and Casey, leaning in to the brand’s accessibility and away from the notion that success is solely defined as winning. Instead, it shows three people whose hard work and talents make them keep trying, even if they haven’t found fame yet.

In three shorter individual spots, Leandre is seen skating LA streets and skate parks to hone his skills while Jaira uses dance to create her own identity. Casey uses abandoned buildings to create his elaborate street art works, baring it all artistically even though he knows the works may be painted over soon after.



Sidney Falken, Chief Branding Officer

David Robertson, Director of Marketing

Catherine Rankin, Marketing Manager

360i: Lead creative agency

Menno Kluin, CCO

Alex Shulhafer, GCD

Piper Hickman, GCD

Emanuel Vinkler, Art Director

Jay Zschunke, Copywriter

Robert George, Senior Copywriter

Kadeem Dick, Senior Motion Designer

Colin Pearsall, Head of Integrated Production

Carly Salaman, Executive Producer

Lucy Scott, Senior Producer

Jose Diaz, Associate Producer

Linda Ferrara, VP, Director Business Affairs

Sheena Harper, Project Manager

Tiffany Curry, SVP, Group Account Director

Diane Myers, Account Director

Becca Turkel, Account Manager

Amie Dowker, VP, Director of Strategy

Catherine Fretter, Sr. Strategist

Erika Mahon, Associate Media Director

Nicole Benzer, Media Manager

Karen Chiang, Manager IM

Masha Murakhovsky, Sr. Social Marketing Manager

Ari Berkowitz, Associate Social Marketing Manager

Production Company: Voyager Creative

Directors: Henry Busby & Marcus Tortorici

Executive Producer: Andrew Hutcheson

Head of Production: David Brickel

Line Producer: Zein Zubi

Director of Photography: Jeff Melanson

Photographer: Sam Nixon

Editorial: Final Cut

Editor: Spencer Campbell

Executive Producer: Sarah Roebuck

President: Stephanie Apt

Head of Production: Penny Ensley

Producer: Lena Lobel

Assistant Editors: Brandon Iben & Geoff Hastings

Post Production Company: Significant Others

Visual Effects Producer: Kyra Hendricks

VFX Artist/Creative Director: Dirk Green

Motion Graphics Artist: Phil Brooks

Color: Color Collective

Producer: Claudia Guevara

Colorist: Mike Howell

Audio Company: Machine

Audio Producer: Alek Rost

Audio Mixer: T. Terressa Tate

Audio Assist: Amanda Fuentes