Creative Walkers AMV BBDO

Walkers celebrates British tastes and quirks to mark its 70th anniversary

By Taruka Srivastav, Reporter

April 7, 2018 | 2 min read

UK crisp brand Walkers is celebrating its 70th anniversary by thanking the British public.

Walkers gives an ode to the British public to mark its 70th anniversary / Walkers

The TVC titled 'Thank you' conceptualised by AMV BBDO features a specially composed version of ‘Land of Hope and Glory’, recorded by a live 60 person orchestra. The ad offers viewers a glimpse back in time, showcasing fashion highs and lows, a younger Gary Lineker, and the evolving pack design for Walkers.

The film looks back over the past 70 years and shows how Walkers has been inspired by the quirky and evolving tastes of the British public.

Walkers will roll out another TVC as part of the campaign on 22 April to support the roll out of the new flavours to help raise awareness, alongside engaging digital content and in-store activation

Rachel Holms, senior marketing director at PepsiCo said: “It has been a real pleasure to work on this campaign and TV creative, which thanks the British public for the support that they have shown us. We wanted the ad to be a tribute to them and showcase how far the brand has evolved over the years, with some fun and relatable moments along the way.

"From trying to enjoy a BBQ in the typical British weather, to a man and his grandson enjoying a packet of Walkers together at a football match – we are proud to have been part of households across the nation for so many years.”