The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Agency: AMV BBDO
Client: Walkers
Date: Apr 2018
Your Vote
4/5
Overall Rating
4/5
Opps, please vote again
7 votes

UK crisp brand Walkers is celebrating its 70th anniversary by thanking the British public and offering them a glimpse back in time, showcasing fashion highs and lows, a younger Gary Linekar and the evolving pack design for Walkers.

The TVC titled 'Thank you' features celebratory composed version of ‘Land of Hope and Glory’, recorded by a live 60 person orchestra. The film looks back over the past 70 years and shows how Walkers has been inspired by the quirky and evolving tastes of the British public.

Credits

Project: Walkers 70th Birthday

Client name & job title: Rachel Holms, Marketing Director

Creative Agency: AMV BBDO

Creative Director: Phil Martin, Colin Jones

Copywriter: Richard McGrann

Art Director: Andy Clough

Agency Planner: John McDonald

Agency Account Team: Brenda Frixa, Amy Tippen & Jess Middleton

Agency Producer: Anita Sasdy & Felicity Bamber

Media Agency: OMD

Media Planner: Tobie Rhodes

Production Company: Thomas Thomas

Director: Kevin Thomas

Production Co. Producer: Trent Simpson

Editor: Scot Crane @ The Quarry

Post-production Company: Pete Rypstra @ The Mill

Business Affairs: Michelle Holmes

Music; James Radford @ Radford Music.

Audio Post-production: Parv Thind @ Wave Studios