Star India wins Indian cricket broadcast rights for a record $944m
The company has acquired global rights to Indian cricket for $944m ( INR 6138 crore) until 2023 as tweeted by Board of Cricket for Control In India’s (BCCI) acting treasurer Anirudh Chaudhury.
Star India wins Indian cricket broadcast rights for a record $944m / BCCI
Congratulations @StarSportsIndia on bagging the BCCI Media Rights @ 6138.1 crores at an average of 60.1 crore per game.
— Anirudh Chaudhry (@AnirudhChaudhry) April 5, 2018
As part of the deal, Star India will telecast 102 men's international matches over the next five-year period. Previously, Star India aired 96 matches in the previous six-year cycle from 2012 to 2018. The 102 matches will be split across the home seasons as follows: 18 in 2018-19, 26 in 2019-20, 14 in 2020-21, 23 in 2021-22 and 21 in 2022-23. The rights will also include men's domestic matches as well as the India women's international matches. Star India now dominates cricket rights as they earlier acquired Indian Premier League (IPL) rights for $ 2.55bn (INR 16.347.5 crore) and broadcast rights for ICC tournaments for $1.9bn until 2023. Star India powered ahead of its rival Sony Pictures Network (SPN) and Reliance Jio to win the bid in an e-auction. The three categories of rights up for bidding were the Indian television rights and rest of the world digital rights (GTVRD), digital rights for the Indian subcontinent alone (ID), and the global consolidated rights (GCR) for which the winning bid was made. Star India tweeted on its win:
“Star India is excited to continue its deep association with Team India and Team @BCCI to bring this amazing sport of Indian cricket to over a billion fans across the world” Uday Shankar pic.twitter.com/kGgh6X4WF1 — Star TV Network (@starindia) April 5, 2018