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US Creative Work of the Week: State Farm enlists its actual agents for new campaign

By Kyle O'Brien, Creative Works Editor

March 28, 2018 | 3 min read

Insurance company State Farm enlisted some of its own agents to help bring a new campaign to life, putting them into comic situations while letting them be their helpful professional selves.

State Farm agent Ben stars in a new campaign

Created by DDB Chicago, 'Here to Help ___ Go Right' is a fully integrated campaign anchored by five spots that feature real State Farm agents from across the country. The creative sheds some humorous light on a variety of insurance moments, both expected and unexpected, to show how State Farm — and their many agents — are there to help when misfortune strikes.

In each spot, the blank is filled in with a new story demonstrating the breadth of ways State Farm can help it go right, like Ben, an agent who reassures a man with a flat that he is covered after being the victim of an infamous pothole. Or Zachary, who tells a woman that her 'she shed', which caught on fire due to a lightning strike, is covered in her insurance claim.

The honesty of the agents, and the fact that they seem so comfortable on camera, makes it our US Creative Work of the Week, as voted by our readers.

To see the spots, click on the Creative Works box below.

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