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State Farm: Here to Help _ Go Right by DDB Chicago

Client: State Farm
Date: Mar 2018
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State Farm’s “Here to Help _____ Go Right” campaign is the next chapter in the 'Here to help life go right' brand platform, this new campaign will bring further meaning and context to State Farm’s multi-year brand reframe.

Created by DDB Chicago, 'Here to Help ___ Go Right' is a fully integrated campaign anchored by five new spots that feature real State Farm agents from across the country. The creative sheds some humorous light on a variety of insurance moments, both expected and unexpected, to show how State Farm — and their many agents — are there to help when misfortune strikes.

In each spot, the blank is filled in with a new story demonstrating the breadth of ways State Farm can help it go right.

'Here to Help __ Go Right' will run nationally across broadcast, OLV, radio, social and digital.

Credits

Client: State Farm

· Pat Culligan: AVP – Marketing

· Patty Morris: Director of Brand Content & Development

· Troy Johnson: Marketing Manager

· Jessica Soddy: Content Strategy Manager

· Tim Thomas: Marketing Analyst

· James Stahly: Marketing Analyst

· Nick Rynerson: Marketing Analyst

· Jessica Peres: Marketing Analyst

Agency: DDB Chicago

· Chief Creative Officer, DDB North America: Ari Weiss

· Chief Creative Officer, DDB Chicago: John Maxham

· Chief Production Officer: Diane Jackson

· Executive Creative Director: Mel Routhier

· Group Creative Director: John Hayes

· Creative Director, Art Director: Brian Culp

· Creative Director, Copywriter: Katie Bero

· Creative Director, Art Director: Christopher Bruney

· Creative Director, Copywriter: Adam Cook

· Executive Producer: Amy Turner

· Executive Producer: Mary Cheney

· Producer: Meghan Gross

· Group Strategy Director: Jesse Bayer

· Strategist: Amanda Schuneman

· Group Account Director: Ben Gladstone

· Account Director: Veronica Zamiar

· Account Supervisor: Oliver Glenn

· Account Executive: Amanda Ouellette

Production for:

· “Pothole”

· “She Shed”

Production Company: MJZ

· Director: Craig Gillespie

· Executive Producer: Emma Wilcockson

· Producer: Martha Davis

Editorial: Whitehouse

· Editor: Matthew Wood

· Assistant Editor: Meaghan Rahamut

· Producer: Dawn Guzowski

Audio Post: The Studio

· Audio Engineer: Nicholas Papaleo

· Audio Engineer: Justin Mayer

· Audio Producer: Cameron Aper

VFX/Finish: 8VFX

· Executive Producer: Shira Boardman

· Producer: Ryan Dahlman

· Creative Director: Jean-Marc Demmer

· VFX/CG Supervisor: Julien Forest

· Senior Crowd TD: Tanner Owen

· Modeler: Leticia Saldana

· Rigger: Thomas Lopez

· Designer: Jaguar Lee

· Lead Flame Compositor: Talia Gleason

· Nuke Compositor: Jerry Hall

Color Grading: Company 3

· Colorist: Stefan Sonnenfeld

· Color Producer: Katie Andrews

Music: Comma

· Bonny Dolan - EP

· Leigh Salzman - Senior Producer

· Peter Schmidt - Composer

· Matt Kelly - Composer

Production for:

· “Awkward Photo”

· “Sir Robert”

· “Shopping Cart”

Production Company: Hungry Man

· Executive Producer: Caleb Dewart

· Director: Dave Laden

· Producer: Justin Diener

Editorial: Whitehouse

· Editor: Brain Gannon

· Executive Producer: Kristin Angeletti

· Senior Producer: Dawn Guzkowski

· Assistant Editor: Allison Marach

Audio Post: The Studio

· Audio Engineer: Nicholas Papaleo

· Audio Engineer: Justin Mayer

· Audio Producer: Cameron Aper

Post Production: Carbon

· Managing Director: Phil Linturn

· Senior Producer: Kate Soczka

· Creative Director: Rob Churchill

Post Production: The Mill

· Senior Color Producer: Liza Kerlin

· Color Artist: Matthew Osborne

Music: Heavy Duty Projects

· Executive Music Producer: Kate Urcioli

· Music Producer: Dylan Bostick