Rainbow Cosmetics launches #SunkissedReady campaign with Return
Beauty brand Rainbow Cosmetics has chosen Manchester-based digital agency Return to manage the social advertising campaign for its Sunkissed bronzing brand.
The new campaign - #SunkissedReady - promotes the launch of Rainbow’s cosmetics collection, through a series of ‘Get the look' tutorials from some of the UK’s up-and-coming beauty YouTubers.
Launched earlier this month, the campaign supported with social advertising to promote each of the featured looks, including date night, prom, festival and holiday.
Stephen Sharman, managing director of Rainbow Cosmetics, said: “We wanted an agency who would work with us to maximise the return on our digital investment. Our #SunkissedReady campaign is not just about raising awareness, but also maximising our audience’s engagement. The team at Return very quickly understood our requirements and the ethos of our brand.”
Return will focus on increasing awareness of Rainbow’s new product range and engaging the brand’s target consumers. Rainbow Cosmetics is the latest beauty brand to engage Return, following recent wins with Skinny Tan and Unicorn Cosmetics.
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