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Ladbrokes Coral appoints former EE marketing czar Noel Hamill as CMO

Ladbrokes Coral appoints former EE marketing czar Noel Hamill as CMO

UK bookmaker Ladbrokes Coral has appointed former telecoms marketer Noel Hamill to the role of chief marketing officer, to sit as part of the retail executive with responsibility for the Ladbrokes and Coral brands across the group.

Hamill, the former managing director of marketing at EE, took over the running of the marketing at the telecoms group in 2016 as part of a wider shake-up of the EE leadership team following its acquisition by BT. He was previously the director of indirect partnerships at EE, responsible for sales and commercial activities across consumer and business indirect partners and prior to that had worked in marketing roles at Three and Vodafone in Australia.

The bookmaker’s high profile top marketer, Kristof Fahy, left last year after he was named chief customer officer following the merger of Ladbrokes and Coral, having joined Ladbrokes in early 2016 as chief marketing officer. The two bookmakers completed their merger in November 2016 amid a spate of consolidation in the sector, following Paddy Power’s tie-up with Betfair.

Meanwhile, as the UK government sets to crack down on online gambling and try and cut maximum stakes on Fixed Odds Betting Terminals (FOBT) from £100 to only just £2, LadbrokesCoral is cutting down sports sponsorship by £8m.

Ladbrokes currently invests £3.5m in sponsorships on horse-racing events and also sponsors Rugby Football League Challenge Cup and the Scottish Professional Football League as well as snooker and darts. It was also one of the sponsor of Football Association (FA) until FA ended the sponsorship agreement in June last year.