The Board of Control for Cricket in India (BCCI) has appointed Tata Nexon as the official partner for the Vivo Indian Premier League (IPL) for three years.
As part of the deal, Tata Motors will leverage the Vivo IPL 2018 platform to showcase the new model Nexon in the stadium, across all matches, with on-ground engagement plans and merchandise.
The matches will witness engagement activities like the Tata Nexon Super Striker where the best striker of the match/tournament stands a chance to win daily and season award. The striker of the tournament will win a Tata Nexon. The 2018 Vivo IPL begins on April 7, 2018.
It will also launch the Tata Nexon Fan Catch, an engagement plan with fans where anyone who takes a single-handed catch in a match stands a chance to win INR 1 lakh and the season winner gets a Nexon. Tata Nexon will also leverage the 36 city, Fan Park events for experiential and engaging brand experience.
Rajeev Shukla, chairman of the Vivo IPL said: “We are delighted to have Tata Nexon as an Official Partner of the IPL. Having a leading Tata brand on board is a great testament to the IPL. We look forward to delivering great value to both the brand as well as the company”
Mayank Pareek, president, passenger vehicle business unit, Tata Motors said: "Cricket is the most celebrated sport in India and the IPL is all about superlative performance, which is also the mantra for the Tata Nexon.
"We are on an aggressive growth curve currently and would like to ride on the cricket wave to further strengthen our brand among the younger customer groups. We have big plans to capture the audience attention on-ground, on-air and across digital and we hope drive value from this association.”