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Marketing YouTube: Re:View Youtube

YouTube Re:View: Stephen Hawking, Demi Lovato & Jason Derulo


By Ayesha Salim | Content Lead

March 16, 2018 | 5 min read

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Welcome to YouTube Re:View. This week, we bid sad farewells, examine why chewing gum around Oprah is a bad idea and belt out some tunes.

Stephen Hawking, as he appeared in many ads

YouTube Re:View

YouTube - Re:view

RIP Stephen Hawking

A ‘shining star’ to many, a great sense of loss prevailed over this week as news spread that the great British physicist, Stephen Hawking has died. After being diagnosed with motor neuron disease at just the age of 22, he went on to make massive contributions to the field of science such as publishing ‘A Brief History of Time’ to shaping science with his theories of black holes and relativity. He will be greatly missed.

(View Count - 114,189)*

Do not chew gum around Oprah - ever

What’s the one thing that pisses Oprah Winfrey off? In this revealing interview on the Late Show with Stephen Colbert, actress Reese Witherspoon opens up about how she was (sort of) reprimanded by Oprah for chewing gum on the set of the movie ‘A Wrinkle in Time’. Reese jokingly claimed how Oprah told her: ‘No one chews gum around me’. Well that teaches everyone a lesson.

(View Count - 718,076)*

Demi Lovato belts out ‘I Believe’ in A Wrinkle in Time corker

Nailing it with some powerful vocals, singer Demi Lovato sings the soundtrack to the anticipated Disney movie ‘A Wrinkle in Time’. Sporting a red dress, she teams with DJ Khaled to inspire people with seeing ‘rainbows in the rain’. Are you convinced? We are.

(View Count - 4,362,654)*

Fans pay emotional tribute to Davide Astori

Gone but not forgotten. After the sudden death of 31-year old Fiorentina’s football captain, Davide Astori, this video makes clear how the player is far from forgotten. In the game against Benevento, fans with tears in their eyes paid their respect to the late captain as the whole game halted at the 13th minute to remember him with purple banners spelling out his name.

(View Count -709,377 )*

Jason Derulo pumps up fans with anthem for FIFA

Not one to rest on his laurels, singer Jason Dereulo wants to get everyone excited about the FIFA World Cup this year in Russia – and he thinks the best way to do this is get straight to the point; by literally singing about ‘Colours’. Speaking about the inspiration behind the song, he said lots of travel and seeing the amazing cultural differences inspired him to write the song. We can’t wait for the kick-off.

(View Count - 1,785,871)*

Creator Spotlight

Dr Jordan B. Peterson

Did you know that 83% of Brits online agree that YouTube helps them find useful tips or learn how to do something?* It's no surprise that our education-hungry audience feasted on this top trending video (a 2hr lecture) on 'The Rising Tide of Compelled Speech'. This Canadian professor is fast becoming a global hit. You can catch him IRL on his world tour (13th May, London) or discover more of his musings on his YouTube channel.

*YouTube Cultural Impact Study 2017.

See more here.

(Subscribers - 933,864)

(*all view count numbers, correct at time of publication)

Never miss a beat with the week's top videos on YouTube UK. Tune in next Friday for the next line-up.

In the meantime, find out more by visiting: Think with YouTube.

Marketing YouTube: Re:View Youtube

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