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Taylor Swift accused of imitating Spike Jonze Kenzo perfume ad in 'Delicate' music video


By Rebecca Stewart, Trends Editor

March 13, 2018 | 4 min read

Pop star Taylor Swift has been accused of "ripping off" a 2016 Spike Jonze-shot Kenzo ad in her latest music video.

Stills from Taylor Swift's 'Delicate' adjacent to a still from the Kenzo Spike Jonze ad

Fans on Twitter have pointed out the similarities between the two videos / YouTube

Viewers have pointed out that the similarities between the clip for Swift's new release 'Delicate' and the Cannes Lions-winning work from the designer brand are "hard to ignore".

Swift's video shows the star becoming fatigued with the press and her fame, escaping through the corridors of a glamorous hotel to perform a bizarre dance routine in a striking dress.

Kenzo's ad followed a similar plotline, depicting ballerina and actress Margaret Qualley in a colourful ballgown making her escape from a stuffy gala to perform a humorous choreographed performance.

Set to the thumping tune of Mutant Brain by Sam Spiegel and Ape Drums ft. Assassin, the ad won several accolades after its release.

Speaking in 2016, Jaime Robinson, a Titanium Lions juror and chief creative officer at Joan, told AdWeek the exuberant video was a "watershed moment" for how women were portrayed in advertising, adding that it proved to the industry it was OK to show women with emotional complexity and physical intensity.

Online commentators were quick to point out the similarities.

The Drum has reached out to Kenzo for further comment. Page Six claimed that a Kenzo rep posted on Twitter: “Listen Tay, I feel you. It’s hard to stay fresh. Call us, we can help."

We have also contacted Joseph Khan, the director behind Taylor's video for a statement.

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