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Website Technology Ferrari

GTO appoints Ridgeway to drive e-commerce website


By Jessica Davis, Consultant Journalist

March 8, 2018 | 2 min read

GTO Engineering, a classic Ferrari specialist, has appointed digital agency Ridgeway to deliver its latest e-commerce website, in a strategy to increase its online profile, boost market share and put it at the forefront of the industry.

The new website, set to launch in Summer 2018, will offer a cohesive solution with sophisticated e-commerce functionality. It aims to embrace GTO’s core values throughout and convey to customers the authority of the company and the quality of their service, positioning GTO as the go-to place for Ferrari parts. An advanced search facility will be a main feature, enabling customers to find products quickly and easily. The site will also play a key role in helping the GTO team collate a single view of its customer data, driving efficiency for the business.

GTO’s marketing manager, Chris Rowles, commented on the project: “We trust Ridgeway implicitly to deliver us something that will revolutionise how we are perceived in the industry. All the team members are without question experts in their own area and have become a core part of our team.”

Ridgeway’s managing director, Simon Cole, added: “We’re delighted to be working with GTO on their digital strategy and the delivery of their website and look forward to a long-term partnership with them.”

The website will be built on the Kentico EMS platform which will offer GTO the scalability and flexibility it requires for future development and functionality therefore future-proofing their investment.

Ridgeway partners with global brands including HMV, Twinings, and The De Beers Group.

Website Technology Ferrari

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