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Advertising Oreo Mondelez

Oreo and Shaq are giving away one million candy bars on their collective birthdays


By Kyle O'Brien | Creative Works Editor

March 6, 2018 | 2 min read

Today (March 6) is National Oreo Day, according to Mondelez, and to celebrate, the cookie brand is teaming up with former NBA star Shaquille O'Neal, who also happens to be celebrating a birthday the same day.

Oreo Birthday

Oreo and Shaq celebrate birthdays

For National Oreo Day, Shaq and Oreo are giving away one million Oreo Chocolate Candy Bars for free. The social campaign is calling for one million people to visit and sign up to get a free candy bar.

The promotion features videos of O'Neal in his house surrounded by so many Oreo candy bars, he can barely move. The clips, created by 360i, show Shaq doing everything he can, including cold calling from the phonebook, to giveaway all one million bars. The affable Hall of Famer even loses his phone and finds out his grand piano is filled with the bars, which is why he needs to give them all away.

The first million who visit the site will get a free Oreo Chocolate Candy Bar. Shaq is even hustling bars on the ground during his birthday, performing a “Random Act of Shaqness” by opening a one-day-only Snack Shaq to give out the free candy bars to local fans at Atlantic Station in Atlanta.

Oreo: Oreo Birthday Giveaway by 360i

By Oreo

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