Oreo: Oreo Birthday Giveaway by 360i

Agency: 360i
Client: Oreo
Date: Mar 2018
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For National Oreo Day, Shaq and Oreo are giving away one million Oreo Chocolate Candy Bars for free. The social campaign is calling for one million people to visit OreoBirthdayGiveaway.com and sign up to get a free candy bar.

The promotion features videos of O'Neal in his house surrounded by so many Oreo candy bars, he can barely move. The clips, created by 360i, show Shaq doing everything he can, including cold calling from the phonebook, to giveaway all one million bars. The affable Hall of Famer even loses his phone and finds out his grand piano is filled with the bars, which is why he needs to give them all away.

The first million who visit the site will get a free Oreo Chocolate Candy Bar. Shaq is even hustling bars on the ground during his birthday, performing a “Random Act of Shaqness” by opening a one-day-only Snack Shaq to give out the free candy bars to local fans at Atlantic Station in Atlanta.

Credits

Client: Oreo

Brand Team: Sam Greenwood, Senior Director Equity and Innovation, Oreo Chocolate

Sally Barton, Senior Brand Manager, Oreo Chocolate

360i: Lead creative agency

Menno Kluin, CCO

Sam Shepherd, ECD

Frank Cartagena, ECD

Dan Jordan, Creative Director

Mitchell Ratchik, Creative Director

Genevieve Gonzalez, Copywriter

Anthoni Rodriguez, Art Director

Ryan Klaus, Brand Design Lead

Carly Salaman, Executive Producer

Andrew Zinker, Director Business Affairs

Rayna Lucier, Senior Project Manager

Marianne Pizzi, SVP, Group Account Director

Lauren Fuller, Account Director

Kaine Cahill, Senior Account Manager

Bruno Cunha, VP, Strategy Director

Meryl Swiatek, Strategy Director

Marjorie Figueroa, Strategist

Dylan Sites, Social Marketing Strategist

Production Company: O-Positive

Jonathan Klein – Director

Ralph Laucella – Ex Producer

Marc Grill – Ex Producer

Jason Reda – Producer

Zachary Geller – Director of Photography

Editorial- Beast

Merritt Duff-Editor

John Resner-Editor

Benjamin Algar- Assistant Editor

Erich Netherton-Sound Design and Mixer

Melissa Lubin –Executive Producer

Jennifer Gothard-Senior Producer

Introducing Bubl by VCCP

Added 21 September 2020
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