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Casumo collaborates with Kitty to create 'Play Absurd' campaign


By Jessica Davis | Consultant Journalist

March 1, 2018 | 2 min read

Casumo, a gamification focused casino company, has developed its first ever UK creative campaign in a bid to transform its brand perception and establish itself as an entertainment brand.

The campaign, conceptualised and produced by creative agency Kitty, is currently releasing video content which features various comedians and online personalities, including Anto Sharp, Gina Yashere and Justin Moorhouse. The campaign uncovers absurd competitive UK sports, such as bog snorkelling, egg throwing and gurning; the company aims as to encourage its audience to unite through play, as Casumo travels across the country to inspire users to ‘play absurd’.

Greg Tatton-Brown, marketing manager UK for Casumo, said: “Our ‘Play Absurd’ campaign has been developed to showcase human eccentricity and fits with our brand’s sense of fun perfectly. Kitty has the same hunger and isn’t afraid to explore creative boundaries, much like Casumo. We continue to find ways to showcase our passion for entertainment and create a brand that reflects that.”

Gary Devlin, creative director at Kitty, explains: “The creative is powered with the objective of bringing people together through an earnest and authentic passion for these seemingly little known, but cherished, national sports. Coupled with strong comedic personalities it’s the perfect blend of quirkiness and unique storytelling.”

The campaign will continue to roll out throughout 2018 across multiple digital channels.

Advertising Entertainment Marketing: Movies, TV, Music and Gaming News

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