Twitter strikes live steaming deal with Formula E

Twitter to stream Formula E races in Japan

Twitter has taken a further step toward establishing itself in the video streaming market after striking a deal with Formula E to live stream races in Japan.

The partnership will kick-off with a live stream of the Mexico City E-Prix on 3 March via the official Formula E Twitter channel, supported by near-live clips of key moments pulled from throughout the E-Prix.

Jinichiro Takata, senior partnership manager at Twitter Japan, said: “We’re thrilled to collaborate with an innovative partner in Formula E to bring our fans in Japan live races from this exciting series alongside the real time Twitter conversation.”

Ali Russell, media & business development director at Formula E, added: “This partnership with Twitter is a first for the series and an area we’re looking to expand in the future. The fans in Japan follow Formula E closely, especially with names like Takuma Sato and Kamui Kobayashi behind the wheel in the past - along with the inclusion of Nissan next season.

"Japan is an important market for the series and now fans can’t miss a moment of the ABB FIA Formula E Championship.”

Formula E landed an 'historic' title sponsor last month in the form of ABB.

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