By Shawn Lim | Reporter, Asia Pacific

February 7, 2018 | 2 min read

The Tourism Authority of Thailand has launched a new global campaign centered around the next generation of world travelers, named ‘Open to the new shades’.

The campaign, which was produced by BBDO Bangkok, aims to highlight that Thailand has been one of the preferred destinations for travellers across the world, who come to its shores for its signature dishes, beaches, cultural festivals and most of all, the kindness of Thai people (and their smiles).

The two minute online short film shows three diverse groups of travellers on their journey to find the spirit of diversity while travelling in Thailand and along the way, they uncover hidden, diversified and unique Thai local cultural experiences that are yet to be discovered in terms of locations, food and craftsmanship.

“Thailand’s ‘Open to the new shades’ is not just an advertising concept, but also a philosophy that we are proud to announce to the world,” said Suthisak Sucharittanonta, chairman and chief creative officer of BBDO Bangkok.

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“To encourage global citizens to embrace the spirit of diversity, discover the unknown, and be open to everything and everyone. And those who want to be open can discover millions of shades waiting for them in Thailand. This will give more depth to Thailand’s tourism overall."

Open to the new shades by BBDO

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