Open to the new shades by BBDO

Agency: BBDO
Date: Feb 2018
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BBDO Bangkok has partnered with TAT to launch the exciting new global campaign centered around the next generation of world travelers – titled ‘Open to the new shades’.

For years, Thailand has been one of the preferred destinations for travellers across the world. The country has been long recognized for its signature dishes, beaches, cultural festivals and most of all, the kindness of Thai people and their smiles. These are some of Thailand’s amazing essentials that have helped make the journey truly memorable for years.

However, there are lots of hidden, diversified and unique Thai local cultural experiences that are yet to be discovered; locations, food and craftsmanship that all stem from the country’s long celebration of diversity. With this new global Amazing Thailand campaign, BBDO aims to introduce these new shades, show the world that diversity is amazing and encourage the world’s travellers to open their minds, as Thailand is open for them.

This two minute online short film represents 3 diverse groups of travellers on their journey to find the spirit of diversity while travelling in Thailand


Chairman & CCO : Suthisak Sucharittanonta

Deputy CCO : Anuwat Nitipanont

Head of Planning : Prasit Kunanuphanchai

Planning manager : Sakila Banyen

Client Service Director : Tuangyos Charoensiri

Creative Director : Pitha Udomkanjananan

Creative Group Head : Thiti Boonkerd

Art Director : Thanan Srisukh

Film Producer : Yathip Thanitthanaphat

Account Director: Rattapat Boodsri

Account Executive: Thayanee Sudsopa

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