Open to the new shades by BBDO
BBDO Bangkok has partnered with TAT to launch the exciting new global campaign centered around the next generation of world travelers – titled ‘Open to the new shades’.
For years, Thailand has been one of the preferred destinations for travellers across the world. The country has been long recognized for its signature dishes, beaches, cultural festivals and most of all, the kindness of Thai people and their smiles. These are some of Thailand’s amazing essentials that have helped make the journey truly memorable for years.
However, there are lots of hidden, diversified and unique Thai local cultural experiences that are yet to be discovered; locations, food and craftsmanship that all stem from the country’s long celebration of diversity. With this new global Amazing Thailand campaign, BBDO aims to introduce these new shades, show the world that diversity is amazing and encourage the world’s travellers to open their minds, as Thailand is open for them.
This two minute online short film represents 3 diverse groups of travellers on their journey to find the spirit of diversity while travelling in Thailand
Chairman & CCO : Suthisak Sucharittanonta
Deputy CCO : Anuwat Nitipanont
Head of Planning : Prasit Kunanuphanchai
Planning manager : Sakila Banyen
Client Service Director : Tuangyos Charoensiri
Creative Director : Pitha Udomkanjananan
Creative Group Head : Thiti Boonkerd
Art Director : Thanan Srisukh
Film Producer : Yathip Thanitthanaphat
Account Director: Rattapat Boodsri
Account Executive: Thayanee Sudsopa