TiVo lets football haters skip the Super Bowl but watch the ads
DVR company TiVo has identified a segment of Super Bowl viewers who hate the sport but love the rich slew of creative ads - and it has created a product accordingly.
TiVo enables GameSkip for ad lovers
TiVo has introduced the GameSkip which allows viewers to skip the game segments while seamlessly catching the ads and the half time show.
TiVo said: "This coming Sunday, February 4, is the day TV fans wait all year for. Sure, the big game's great and all, but for those who tune in for the multi-million-dollar commercials and the world's biggest halftime show, we've got the perfect solution."
The system will be prompted with skip when the game is in action, taking users to the next ad break.
Short of doing that, you can watch most of the ads here on The Drum.