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Technology Olympics Fan Engagement

Team GB and Visa release interactive fan app for PyeongChang 2018


By Taruka Srivastav | Reporter

February 3, 2018 | 2 min read

Team GB and Visa have developed an interactive fan app ahead of the 2018 PyeongChang Olympic Winter Games.

Team GB and Visa rolls out an interactive fan app for PyeongChang 2018

Team GB and Visa rolls out an interactive fan app for PyeongChang 2018

The companion app can be used to facilitate the live interaction with Team GB at the games, where fans will be able to use the app free of cost to find out all the latest news and medal standings from the competition, the event schedule highlighting all Team GB activity and the athletes participating in South Korea.

Fans can further interact with Team GB throughout the games by playing a series of trivia challenges, audience polls and voting elements appearing regularly alongside social media posts from the Team and athletes.

British Olympic Association, commercial director, Tim Ellerton said: “We are constantly looking at ways to engage with our fans and the app that Visa created during Rio 2016 was a huge success, which provided brilliant up to the second updates and information. Working with Monterosa we’re excited to develop and extend the scope of what the app can offer to fans and it is great to be able to share the app today in the build-up to PyeongChang 2018.”

Suzy Brown, UK and Ireland marketing director at Visa, added: “The app is great for anyone wanting to follow Team GB in PyeongChang and will bring supporters closer to the action in real time. We particularly urge fans to download the app to follow the progress of Team Visa athletes Billy Morgan and Elise Christie who will be aiming to win in South Korea.”

Technology Olympics Fan Engagement

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