Nissan Europe’s short-lived chief marketing officer Philippe Saillard has confirmed his departure from the post after just 10 months in the job, making room for Ken Ramirez who will take up the post of senior vice president for sales and marketing from 1 February.
Having built his career at Nissan over the past 12 years, Saillard was elevated to the chief marketing officer role in April of last year. He is now set to depart in order to pursue ‘other professional challenges’.
The switch will see Ramirez take command of all the automotive giant's sales and marketing activities across the continent, with a view to driving sales.
A veteran of Renault, where he served in the same role, Ramirez brings a wealth of expertise amassed over a 26-year career in the industry spanning Europe, the US, Japan, Mexico and Latin America.
Nissan Europe's chairman, Paul Willcox, said: “We are excited to welcome Ken back to Nissan. He has a long-standing career within the Renault-Nissan-Mitsubishi Alliance and we look forward to his leadership to achieve our ambitious goals in the European region. We wish him every success in his new position.”
Ramirez added: “I am honoured to lead Nissan Europe’s sales and marketing evolution forward. As our industry and company transform, I am confident that Nissan is well positioned for future success in Europe.”