Cindy Gallop sparks sexual revolution with $2m Make Love Not Porn drive

Advertising consultant Cindy Gallop has netted a healthy $2m from a mystery benefactor in a bid to spearhead a third way of representing sex online, sandwiched between the existing polar extremes of pornography and ‘no adult content’.

Pioneering a new wave of social sex tech, Gallop is seeking to pierce a moral firewall by speaking openly about sexual education, sexual communication and sex toys in an effort to remove the social stigma of talking openly about sex.

Gallop has been operating her social-sex platform Make Love Not Porn for a number of years but has struggled to secure the necessary investment to drive the agenda forward – until that is her unnamed investor delivered the goods with $2m.

Armed with a newly bulging war chest Gallop aims to grow Make Love Not Porn into a cornucopia of sex; including art, essays and erotica which will be made available to subscribers and has even proposed building a messaging app explicitly for the purposes of sexting.

Gallop’s crusade comes amid a tightening of the screw by many digital companies with the likes of Facebook and Instagram effectively banning any form of self-expression conveyed through nudity.

Hollywood’s depiction of sex as a wordless exchange between the sheets is also in Gallop’s sights, as she seeks to introduce discussions, questions and laughter into proceedings.

To realise those ambitions Gallop is on a hiring spree to bring a fivefold increase in staff, including Aaron Sikes as chief technology officer.

Gallop has previously taken a stand against sexual harassment in the ad industry with a call for those affected to speak out and make a stand.