McCann Connected named lead digital creative agency by Campus Living Villages
McCann Connected has been appointed by Campus Living Villages to lead its digital creative, a role which will see the agency tasked with powering global growth at the student accommodation provider.
McCann lead creative for Campus Living Villages
McCann’s appointment followed a competitive review at the business as it seeks to build on its ‘Different, Defined, Dominant’ digital strategy.
James McCracken, director of marketing and communications at campus Living Villages, explained: “We are extremely excited to be working with McCann Connected in helping us reach our goal of becoming an industry leader within the digital space.
“We are a growing business and we need to constantly evolve to reach the needs of our target audience – students. We’ve got ambitious plans in 2018 to reinvent our digital platforms, raise brand awareness and aspire to stand out above our competitors within a rapidly developing sector.”
Sharon Palmer, head of media and channels at McCann, added: “We are incredibly excited to be working with James and his team at Campus Living Villages. The business is experiencing rapid growth and has big ambitions and we believe we can play a key role in helping the business meet these goals.”
A division of McCann Manchester, McCann Connected boasts a client roster that includes the likes of Aldi, Smyths Toys and CrossCountry Trains