Hum by Verizon trots out mini therapy horses to show the good connected vehicles can do

A group of people with mini therapy horses are helping people feel good, and they depend on their vehicles to spread their equine version of happiness. That’s the subject of a new campaign for Hum by Verizon, an after-market connected car device that gives drivers insights about their vehicle and their driving experience.

In its second campaign for Hum by Verizon, agency Rokkan helps tell the story of the people who drive their therapy horses to brighten the days of kids with special needs, those in nursing homes, veterans and others who could use the joy of seeing and petting a mini horse wearing tennis shoes. Watching the faces of the kids and others who are the recipients of the service makes the 2:20 film worth watching.

With its first campaign, Hum by Verizon went for a humorous angle to show the advantages of the technology, like Bluetooth diagnostics and vehicle location. For this, the branding and features are less obvious. It’s more about how Hum helps people continue doing good by making technology that keeps them safer on the road.

It’s part of the brand’s new ‘Driving Good’ campaign, said Brad Schneck who leads marketing for Hum at Verizon Telematics.

“We rely on our cars to get us where we are going, every day, so Hum makes technology that helps keep drivers safer on the road, and their cars running at their best. The Driving Good campaign recognizes extraordinary people who, are doing great things to making their communities better — and rely on their cars to get there. By sharing their stories, we hope to inspire and remind people how instrumental our car's reliability is to our lives," Schneck added.

“The thinking is pretty simple” said Laura Mulloy, senior vice president, executive creative director at Rokkan. “Every day, drivers are out there doing remarkable things for their communities. But drivers are really only as reliable as their cars . And as makers of connected car technology, Hum has an opportunity to shine a light on people who drive to do good."

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