Hum by Verizon: Driving Good Half Pint Heroes by Rokkan

Agency: Rokkan
Date: Jan 2018
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In its second campaign for Hum by Verizon, agency Rokkan helps tell the story of the people who drive their therapy horses to brighten the days of kids with special needs, those in nursing homes, veterans and others who could use the joy of seeing and petting a mini horse wearing tennis shoes.

It’s part of the brand’s new ‘Driving Good’ campaign. The insight behind the work is simple: our cars enable us to contribute to the world around us. They connect us to our families, our friends, and our communities. Hum believes the more they can do to keep good peoples’ cars on the road, the more good they can do in the world.

Credits

AGENCY: ROKKAN

Executive producer: Tina Lam

CCO: Brian Carley

ECD: Laura Mulloy

CD: Anthony DiPaula

CD: Jeff Samson

Senior Copywriter: Amanda Caldari

Copywriter: Ben Kraft

Art directors: Rachel Sheeran, Ariel Hammer

Account Director: Leah Fullem

Account Executive: Meredith St. Clair

Senior Strategist: Diana Heald

PRODUCTION: WAX

Director – Kat Keene

Director of Photography – Ethan Palmer

Executive Producer – Toni Lipari

Line Producer – Patrick Donovan

Post Production – Wax

Editor – Georgia Dodson

Assistant Editor – Audrey Weiner

Producer – Annabelle Cuthbert

Flame Artist – Rich Siciliano

Colorists – Matt Rosenblum, Steve Picano

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