Hum by Verizon: advert-body-2 by Rokkan

In its second campaign for Hum by Verizon, agency Rokkan helps tell the story of the people who drive their therapy horses to brighten the days of kids with special needs, those in nursing homes, veterans and others who could use the joy of seeing and petting a mini horse wearing tennis shoes.

It’s part of the brand’s new ‘Driving Good’ campaign. The insight behind the work is simple: our cars enable us to contribute to the world around us. They connect us to our families, our friends, and our communities. Hum believes the more they can do to keep good peoples’ cars on the road, the more good they can do in the world.