2018 will see a number of high-profile marketing sector writers join The Drum as regular contributors, including Wunderman’s chief executive officer Mark Read, group chairman and group chief executive of AMV BBDO Cilla Snowball, Ogilvy & Mather co-chairman & worldwide chief creative officer Tham Khai Meng, Mike Cooper, worldwide chief executive for PHD and Lindsay Pattinson, chief transformation officer for WPP.
Also lined up to offer monthly or quarterly insights into how they see developments across the global media and marketing sector will be Carter Murray, chief executive of FCB, former Havas Media Group UK chief executive Paul Frampton, Leo Burnett’s president and chief creative officer Carol Lam, Karen Kaplan, CEO of Hill Holliday, Libby Brockoff, founder and CEO of Odysseus Arms and Kate Howe, CEO of Gyro UK.
These industry heavyweights will also be joined by established regular contributors including Zenith Media's executive vice president and head of innovation Tom Goodwin, PR guru Richard Hillgrove, Google’s head of design Patrick Collister, media expert Ian Burrell, copywriters Andrew Boulton and Andy Maslen, The Marketing Group’s global chief executive Mary Kean Dawson and former journalist and speaker Sam Scott.
Themes for the year that will be considered in various forms will include transformation, consolidation and creativity as well as first hand analysis of industry events.
Stephen Lepitak, editor of The Drum, said: “I’m so proud to have such a wonderful array of advertising and media expertise to offer their point of views and experience to The Drum’s global audience on a regular basis and I can’t wait to read what each of them have to say. This reads like a dream list of professionals from the industry who we are extremely lucky to interact with regularly.
"2018 is already looking like it’s going to be another fantastic year to interact with this publication and I hope we help you all achieve more in your careers each time you visit the site, attend one of our events or read the monthly magazine. Happy new year to you all.”
Themes for the upcoming magazine for 2018 and events being held by The Drum can all be found on the publication’s website.