NRMA Insurance has released a Christmas advertisement which aims to inspire drivers to drive safely over the holiday season.
The ad called ‘Long Way’, tells the story of grandparents who embark on a long drive across Australia to surprise their family on Christmas Day.
The emotive brand ad marks a change in strategy for the NRMA brand and sees a return to its storytelling heritage. This campaign is the first by NRMA’s new creative agency The Monkeys.
Brent Smart, chief marketing officer for IAG, which owns the NRMA brand, said, “This is a return to the type of storytelling and tone of voice that has made the NRMA Insurance brand loved, and signals the new direction we are taking the brand in.
“It’s exciting to make something together with our new partner The Monkeys. We are in such good creative hands with their team.”
The ad also aims to remind drivers to drive safely during the holiday season when the number of car collisions and accidents increase. The campaign coincides with the pilot launch of a new app, called 'Safer Journeys', which encourages drivers to switch off their mobile phones when they are driving.
The ad was created by The Monkeys, with director Christopher Riggert and music by artist Tom Odell. It runs on TV, cinema and social media.