NRMA Insurance: Long Way by The Monkeys

Date: Dec 2017
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NRMA Insurance has released a Christmas ad which aims to inspire drivers to drive safely over the holiday season.

The ad, called ‘Long Way’, tells the story of grandparents who embark on a long drive across Australia to surprise their family on Christmas Day. It aims to remind drivers to drive safely during the holiday season when the number of car collisions and accidents increase.

The ad was created by The Monkeys, with director Christopher Riggert and music by artist Tom Odell. It runs on TV, cinema and social media.


Client: IAG

Brand: NRMA Insurance

Chief Marketing Officer: Brent Smart

Creative Lead: Liz Stokes

Marketing Lead: Erin Bennett

Creative Agency: The Monkeys

Co-founder & Chief Creative Officer: Scott Nowell

Senior Art Director: V. Wassim Kanaan

Senior Copywriter: Andrew Fraser

Senior Producer: Jade Rodriguez

Executive Planning Director: Fabio Buresti

Planner: Henry Bilson

Group Content Director: Humphrey Taylor

Senior Content Director: Katie Wong-Hee

Senior Content Manager: Jack Stone

Production Company: Finch

Director: Christopher Riggert

DOP: Tim Tregoning

EP: Rob Galluzzo & Corey Essey

Producer: Camilla Mazzaferro

Offline Edit: The Butchery / Jack Hutchings

Sound: Song Zu

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