NRMA Insurance has released a Christmas ad which aims to inspire drivers to drive safely over the holiday season.
The ad, called ‘Long Way’, tells the story of grandparents who embark on a long drive across Australia to surprise their family on Christmas Day. It aims to remind drivers to drive safely during the holiday season when the number of car collisions and accidents increase.
The ad was created by The Monkeys, with director Christopher Riggert and music by artist Tom Odell. It runs on TV, cinema and social media.
Brand: NRMA Insurance
Chief Marketing Officer: Brent Smart
Creative Lead: Liz Stokes
Marketing Lead: Erin Bennett
Creative Agency: The Monkeys
Co-founder & Chief Creative Officer: Scott Nowell
Senior Art Director: V. Wassim Kanaan
Senior Copywriter: Andrew Fraser
Senior Producer: Jade Rodriguez
Executive Planning Director: Fabio Buresti
Planner: Henry Bilson
Group Content Director: Humphrey Taylor
Senior Content Director: Katie Wong-Hee
Senior Content Manager: Jack Stone
Production Company: Finch
Director: Christopher Riggert
DOP: Tim Tregoning
EP: Rob Galluzzo & Corey Essey
Producer: Camilla Mazzaferro
Offline Edit: The Butchery / Jack Hutchings
Sound: Song Zu