The results are in: your Creative Work of the Week goes to Cadbury and Design Bridge, whose limited-edition design of the chocolate-maker’s Heroes selection tin celebrated the 10th birthday of charity Help For Heroes.
Taking inspiration from military regalia associated with traditional homecoming parades, the agency transformed the Heroes tin into a hand-painted military drum, complete with a lifelike drumskin and drumsticks on the lid and ropes, clasps and golden fastenings that utilise a traditional, hand-painted aesthetic. The familiar logos of the Cadbury Heroes chocolates are integrated into the design on special hand-painted ribbons and flowing banners, whilst the Help For Heroes crest adorns the side of the tin.
The agency said that they were motivated by the ‘optimism and positivity’ of Help For Heroes’ work, which is being celebrated by Cadbury with its #DrummingUpSupport campaign, which will see 65p from each Heroes tin sold donated to the charity. The partnership is expected to raise £100,000 for Help For Heroes, which supports people with injuries and illnesses sustained while serving in the British Armed Forces. The tins will be available in selected Tesco stores.