Client: Cadbury
Date: Nov 2017
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Design Bridge has created a limited edition tin for Cadbury Heroes to mark the 10th birthday of the 'Help for Heroes' charity.

Design Bridge wanted the design to focus on the optimism and positivity of Help for Heroes’ work and took inspiration from the celebratory regalia of a traditional homecoming parade, in particular decorative, hand-painted military drums.

The Cadbury Heroes tin has been transformed into a special military drum with a realistic, textured drum skin and drumsticks on the lid and ropes, clasps and golden fastenings that appear to be painted onto the tin. The decorative emblems and regalia that traditionally adorn the sides of a military drum have been replaced by special hand-painted versions of the Help for Heroes 10th birthday and Cadbury Heroes logos, and flowing banners bearing the logos of the Cadbury Heroes chocolates.

Further details include a ‘ribbon’ in the Help for Heroes signature colours running around the rim of the lid and the 'Drumming up support' caption ‘painted’ on the tin in gold.