NPower plugs in sustainable energy push by rebranding boyband Blue as ‘Green’

NPower is showing off its green credentials with a tongue-in-cheek mockumentary in which the utilities provider rebrands 2000s boy band Blue as ‘Green’, as part of a blind embrace of all things sustainable.

Launched to help raise awareness of the energy suppliers Go Green tariff the promo aims to communicate to viewers that their own Green efforts need not be as cringeworthy as Blue’s. The piece reunites all four band members brought together by their new ‘manager’ to be informed of their new identity, which comes with the added benefit of being able to recycle old tracks.

Duncan James of Blue/Green comments: “We are delighted to be making our debut as ‘Green’ and doing a special gig with NPower to support the Go Green tariff. We know our fans will ‘all rise’ to the challenge and ‘breathe easy’ this winter knowing their energy needs are taken care of.”

Andy Wiggans, commercial and marketing director at NPower, comments: “Going Green does not need to be as awkward as Antony’s “uncle” makes it for Blue. By switching to our Go Green Energy Fix, our customers can do their bit for the planet whilst also fixing their energy price until December 2019.”

To celebrate the relaunch NPower is offering its UK customers the chance to win one of 20 tickets to an exclusive launch gig for ‘Green’ at Proud Camden on 11 December.

NPower's embrace of musical sustainability follows a move by E.ON to partner with Damon Albarn’s Gorillaz for a solar-powered live and digital campaign.

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