Instead of serving up the traditional Christmas turkey on a plate PayPal will instead field eight birds, each representing a different charity, in an animated race powered by online donations and screened via an exclusive broadcast partnership with Channel 4.
Conceived by Crispin Porter + Bogusky London the first in a series of videos to be published in support of the campaign Moffat’s character can be seen undertaking a training regime with her avian teammates, encouraging viewers to get donating to give their chosen turkey (and it’s accompanying charity) a boost.
Alison Sagar, chief marketing officer and head of consumer at PayPal UK, said: “With Turkey Dash, we wanted to show the power of online payments to do good. Last Christmas, more than a million people in the UK made a donation to their favourite cause with PayPal. This year, we want to encourage even more donations!”
Aardman director Darren Dubicki added: “Who doesn’t love the idea of animated turkeys? With Turkey Dash, we’re playing to the great British sense of humour we all share, while encouraging people to dig deep for a good cause. We’ll be working on the animation right up until race day, which will be a little nerve wracking!”
All donations received will be processed via PayPal’s Giving Fund, a non-profit body that harnesses technology to power charitable donations.
Four months ago Aardman partnered with Independent to offer advertisers the 'magical' combination of animation and live action.