Manulife in Singapore has switched its tactics to creating products, rather than just messages, as a way of showing people how to better look after their health.
In tropical countries, such as Singapore, it is advised by government and health agencies that you shouldn’t have ‘standing water’ in your house as that is where mosquitos breed. Instead of discouraging people to own plant pots, Manulife partnered with local artisans to use non-toxic paint that works as an insecticide.
The insurance, retirement and wealth management firm wanted to weigh in on the issues around diseases such as dengue and zika in Singapore and decided that creating something beautiful, that also helped solve the problem, was a new way to engage people.
Kwek-Perroy Li Choo, chief customer officer of Manulife Singapore, said: “Given our climate and population density, Singapore is uniquely vulnerable to mosquito-borne diseases. We believe in encouraging our customers to actively take precautions with their health. We wanted to get to the root of the problem by preventing the mosquitoes from breeding in homes in the first place. The creation of these Life Saving Pots is a simple and elegant solution that helps Singaporeans to keep their homes safe.”
The campaign was created alongside TBWA\Singapore and sought the expertise of The Dragon Kiln, one of the last wood-fire kilns in Singapore.
The first 80 pots were delivered to homes in the Punggol area of Singapore and given to residents, while a competition to win more will be carried out on the Manulife Facebook page.