Panasonic India has rolled out a futuristic TV ad to promote its latest range of batteries.
The film, created by Dentsu Aegis Network-owned Milestone Dentsu opens with a badminton player who won silver in the Olympics and the brand's new ambassador PV Sindhu getting equipped with a robotic arm powered by normal zinc-carbon battery. She is seen playing against an android robot which holds the power of 15 batteries. The game is interrupted when Sindhu falls down on the court, and the drained batteries pop out of her arm.
Her coach then tosses Panasonic alkaline batteries towards her which recharge her arm, helping the player hit the winning smash to beat the robot.
Sarthak Seth, head, brand and marketing communications, Panasonic India said: “Batteries have always been our strength and one of the faster selling brands under the Panasonic umbrella. The latest range of alkaline batteries holds great potential in changing the life of modern consumer. Since it’s all about energy, we couldn’t think of anyone better than P V Sindhu to communicate the brand promise. Our new campaign has got a futuristic touch to it and effectively communicates the essence of the product in an energetic, yet lucid way.”
Mayank Khattar, national creative director, Milestone Dentsu said: “In my opinion, creativity is about showcasing your ideas in a crisp, simple and effective way. The fast-paced action-packed commercial delivers just that.”
Nabendu Bhattacharya, chief executive and managing director, Milestone Dentsu said: “This is the first TV campaign for Milestone Dentsu and we are glad it is for Panasonic. With a progressive brand like Panasonic, we are sure to have many opportunities to showcase our creative strength in times to come.”