As part of a promotional strategy for its new range of batteries, Panasonic rolled out a film conceptualised by Dentsu Aegis Network’s Milestone Dentsu featuring badminton player who won silver in the Olympics and the brand's new ambassador PV Sindhu.
Sindhu is seen getting equipped with a robotic arm powered by normal zinc-carbon battery and is up against an android robot that holds the power of 15 batteries. The game is interrupted when Sindhu falls down on the court, and the drained batteries pop out of her arm.
Her coach then tosses Panasonic alkaline batteries towards her which recharges the robotic arm with ultimately Sindhu hitting the winning smash to beat the robot.
Campaign elements: TVC, Print, Outdoor, Digital, Cinema
Client: Panasonic India Pvt. Ltd.
Creative Agency: Milestone Dentsu Pvt. Ltd.
Country Head: Ujjwal Anand
National Creative Director: Mayank Khattar
Creative team: Devraj Roy TVC
Title of film: “Robot” Duration: 45 seconds
Planning team: Rahul Arora Account Management Team: Srikant Ganesh, Saransh Verma Agency Producer: Director (of the film): Anthony leonardi Producer: Raman Chauhan Production House: Snowball Studios DOP: Vikas Shivaraman Music: Sukhamrit Soin