3% Conference kicks off with announcement of 2017’s Next Creative Leaders
As Kat Gordon kicked off the 3% Conference in New York Thursday morning by driving home the theme of going ‘Beyond Gender,' she also announced the 10 honorees for 2017’s ‘Next Creative Leaders.’
Next Creative Leaders
The Next Creative Leaders is a joint program from the One Club for Creativity and the 3% Movement, and recognizes talented up-and-coming creative women who are making their mark and pushing the industry forward.
Developed collaboratively by the organizations in 2015, Next Creative Leaders identifies and celebrates talented creative women who are making their mark with both great work and a workplace perspective on diversity that helps change the industry for the better. While most of the honorees currently work in the US, the program has a strong global element with six of the winners originally from other countries.
Gordon read their names to a packed crowd: Kate Baynham, copywriter at Goodby Silverstein & Partners; Sakshi Choudhary, creative supervisor at Ogilvy & Mather, Mumbai, India; Kate Desmarais, associate creative director at Ogilvy & Mather, Chicago (originally from South Africa); Micaela Gallino, senior creative art director at Johannes Leonardo, New York (originally from Argentina); Kristin Graham, associate creative director at Goodby Silverstein & Partners, San Francisco; Emmie Nostitz, creative director at Droga5, New York; Lucia Orlandi, creative director at R/GA, San Francisco (originally from Ireland); Alexandra Sobiecki, art director at Spotify, New York; Jessica Toye, senior art director at J. Walter Thompson, New York (originally from Canada); and Hanna Wittmark, art director at Goodby Silverstein & Partners, San Francisco (originally from Sweden).
“We are thrilled about the level of talent and spirit embodied by this year’s Next Creative Leaders. Six of the 10 winners are originally from outside the US, making this a true global showcase of diversity, advocacy and opportunity for people of every ethnicity,” said Gordon.
“The One Club for Creativity has a long-standing commitment to providing programming that helps solve the industry's diversity problem as opposed to just talking about it,” added Kevin Swanepoel, chief executive of the One Club. “We created our own Inclusion & Diversity department nearly a decade ago, and support programs like Next Creative Leaders that identify, elevate and give voice to those who are making a real difference. They are the ones who are opening the door and inspiring the next generation of women who follow in their footsteps.”
Swanepoel added that this year’s three Next Creative Leaders honorees from Goodby Silverstein & Partners are testament to the agency’s ongoing commitment to inclusion and diversity championed by senior leadership such as co-chair Jeff Goodby, a driving force behind creation of The One Club’s annual ‘Here Are All the Black People’ multicultural conference and career fair, and Margaret Johnson, chief creative officer, One Club board member and founding member of The 3% Conference.
Nominees were judged on four to six pieces of creative work, their background and information about how they – and their work – are pushing the industry forward and making a positive contribution in terms of diversity, mentoring and advocacy. Winners were selected by a jury of 29 top creatives, including past Next Creative Leaders winners.
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