‘I saw something the world was ready for’: Exceptional Women Out West podcast featuring Kat Gordon, founder, 3% Conference

According to Kat Gordon, founder of the 3% Conference, she’s always been “used to being the only woman in the room.” Three brothers. Time at Sports Illustrated, PowerBar and other male-centric brands. Now, with her husband and two sons — the greatest gift she’s ever been given. A few years ago, as she puts it, “the advertising world was just a little too male even for someone like me who is used to being the only chick in the room.”

This is where social change and a movement began — the 3% Conference, dedicated to championing creative female talent and leadership.

Though there has been improvement, with senior female creative leaders now making up about 11% of the industry, Gordon and the industry acknowledge there is still substantial progress to be made.

In our conversation, a number of topics are covered. Getting enough sleep (she’s a big fan and takes it seriously), non-conformity (she suggests a wonderful book by Adam Grant), avoiding the trap of popularity contests (counterproductive, she mentions) and the wisdom of Cindy Gallop (she’s a role model) are just a few morsels of a delicious dish of insight and a peek in to a more exciting future — something the world is ready for — that empowers everyone in the industry.

Exceptional Women Out West is a podcast that highlights and celebrates both the great achievement, lives and POV of amazing women in the Western US and Canada. Listen to previous episodes here. If you would like to nominate women out west to be part of the show, please contact North America Editor at Large, Doug Zanger.

Interesting things mentioned in the show:

Photo credit: Scott Kline

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