The Drum speaks to people across the global media and marketing sector who are bringing something a little different to the industry and talks to them about what little insights they can offer the rest of us. This week's 10 Questions with... features ‘former waitress’ Cilla Snowball, group chairman and group chief executive at AMV BBDO.
What was your first ever job?
Waitress in the school holidays. I was once described in the press as 'a former waitress ' and regard it as a badge of honour.
Why did you get into marketing?
Chose advertising over marketing on graduation on the basis of the variety and creativity in the role, or so I thought at the time. It turned out to be a pretty good decision for me. And I'd be a terrible client.
Who is your favourite person to work with and why?
Too many to mention but they share vital qualities in common: glass half full, kindness, brevity, clarity and energy.
What is your ideal work night out?
A BBDO Worldwide Board dinner. Friends and colleagues reunited from around the world, sharing work, laughter and wisdom.
What is your favourite piece of creative work ever from the industry?
The Economist White out of Red campaign. Almost thirty years old and still going strong in all channels.
If you could ban one buzzword or piece of jargon what would it be?
Always irritated by 'Best' as an email sign off - best what ? - but the confusion of its and it's continues to drive me crazy on a daily basis.
What is the most exciting thing about your job?
Working with so many talented clients and colleagues - the best in business - solving big issues with big work.
Best book you have ever read?
Midnight's Children, Salman Rushdie closely followed by the Books for Cooks recipe series.
Who is the person you most want to meet in the industry and why?
I'd like to chat to Alex Mahon properly and hear her vision for Channel 4. We have done some brilliant , effective and creative collaborations with Channel 4, most recently on Maltesers - a win win win.
What's the best piece of advice you have ever been given?
Business is about relationships.