Southampton FC unveiled its own creative series of short comedy films ahead of Stranger Things Season 2 launch yesterday.
The films, titled 'Secret Southampton' were conceptualised by Dark Horses and features fake paranormal investigator, Robert Crust. They were shot by Jim Archer at Mindseye and also star comedian David Earl. Mischief is supporting with PR activity.
James Kennedy, head of marketing at Southampton FC, said: “We are extremely proud of our player development facilities and the fantastic work our team carry out daily to consistently develop and nurture talented young prospects. As we like to do things differently at Southampton FC, we wanted to work collaboratively with our creative agencies to create a piece of content that would highlight this in a unique style."
“Through the eyes of Robert Crust, we wanted to take people behind the scenes, from the innovative Sport Medicine and science facilities to our indoor Dome and training areas, through to the secretive Black Box, all lifting the lid on the cutting-edge environment we’ve created to help our young players turn potential into excellence.”
Steve Munachen, creative director of Dark Horses said: “Southampton is consistently one of the most creatively brave football clubs, and together we challenged the norm to develop content ideas that go above and beyond what each of their rivals is delivering."
"So to tell the story of Southampton's outstanding academy programme and training facilities we took a leap into the supernatural space, developing, what we think is, an entertaining piece of content that all football fans will enjoy.”
The short films will run online globally, with supporting content across social media.