The Drum Awards for Marketing - Extended Deadline

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Date: Oct 2017
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Southampton FC leveraged the launch of Stranger Things Season 2 to unveil its creative series of short comedy films featuring fake paranormal investigator, Robert Crust.

The three episodes titled 'Secret Southampton' are conceptualised by Dark Horses. The first film opens with an elderly gentleman and woman talking about how secretive Southampton FC's training facility Staplewood is with security stationed outside and black cars entering thus giving an impression that the training facility is more like 'Area 51'. Robert Crust then breaks into the facility and comically interprets the game plan on the board as gibberish written in an alien language and emphasizes on how the words 'attack' , 'Man' and 'City' that is attack Man City sounded like people in Staplewood were planning an attack.

He bumps into player Fraser Forster who is just sleeping with his ear phones on and thinks of him as a person who is being experimented on. He then enters the indoor training ground and calls it a big alien ship and runs away. Crust then explains to the fans that the evidence of Staplewood being an alien facility are overwhelming but he is interrupted and escorted out of the facility. The film concludes with tagline 'There's no secret here'.

Credits

Client: Southampton Football Club

Head of Marketing: James Kennedy

Creative Agency: Dark Horses

Creatives: Steve Munachen, Danny Brooke-Taylor, Lewis Mooney, Ed Cole

Managing Director: Simon Dent

Account Director: Dan Cunningham

Account Executive: Kitty Hall

Agency Producer: Andy Walsh

Production Company: Mindseye

Director: Jim Archer

Executive Producer: Jonny Kight

Editing: Azimuth Post Production

Post Production: Coffee & TV

Colourist: Dan Moran

VFX Supervisor: Ollie Ramsay

Post Production Producer: Alannah Currie

Sound Design: 750mph

Sound Engineer: Ben Gulvin

PR Agency: Mischief PR