As part of the partnerships, Iris will help the brands with their APAC strategies. Iris will assist Jägermeister to increase the brand's cultural reach across APAC, with a focus on Korea, Japan, Thailand, India, Singapore and China.
Iris managing director Sorcha John, said: “We’ve had great fun kicking off partnerships with Kerry, Jägermeister and Hugo Boss, they are all brilliant examples of true participation brands; culturally relevant and pushing to play an interesting role in the lives of real consumers, just the kind of work we love to do.”
Simon Hague, head of business development global, Kerry Foods said: “We’ve found a very exciting partner in Iris. They’ve shown us they’re sharp, strategic and aren’t afraid to challenge us, and willing to get deep into our customers world. The projects we’ve planned should be transformational for our brand and business. Full speed ahead.”
Matt Djokovic, regional director Asia, Jägermeister said: “We’re excited to have our brand in such safe hands with iris, Jägermeister is uniquely positioned as a participation brand, and in that we found great alignment with the Iris team.”
Ed Cheong, executive creative director, Iris Singapore commented on Hugo Boss partnership: “Luxury is no longer about opulence and flamboyance, but depth and discernment. We’re stoked to have Hugo Boss under our roof as we unravel what it means to be a Bossman in Singapore”.