Clowns are in the news again with the emergence of Stephen King movie adaptation It. Burger King is still flogging this trend to throw shade at its main competitor McDonald’s, whose mascot is the irrepressible Ronald McDonald.
The company is citing data that clowns are the third most requested Halloween outfit this year, partially due to the movie, and at its at Leicester Square flagship restaurant in London, Burger King is doling out free Whoppers to people dressed as clowns who visit on the 28th between 7pm and 3am – at least to the first 500 visitors.
Renato Rossi, head of marketing for Burger King UK, said: “The Burger King brand is known for welcoming all customers and putting the crown on everyone’s head. This Halloween, come like a clown to eat like a king.”
The promo video, called 'Very Scary' comes from filmmaker Rodrigo Cortés. It was developed by Lola MullenLowe, Madrid.
This stunt follows activity from the brand over in Germany. During the end credits of a premiere of Stephen King's horror movie IT in the country, a stealthily placed projectionist emblazoned the screen with the following message, 'The Moral is: Never Trust a Clown… Burger King'.
Burger King has an international reputation for producing headline-grabbing ad campaigns. The Drum counts down their most impacting campaigns here.
Vote for the ad in The Drum's Creative Works.