YouTube star Casey Neistat criticises tighter ad rules as revenues fall
YouTube star Casey Neistat has got on his soapbox to criticize the video streaming service for the paucity of support it provides to the creator community, amidst a heavy-handed advertiser-led crackdown on inappropriate content that has hit members hard in the pocket.
In a public video rebuke Neistat lashed out at the heavy-handed approach to moderation adopted by which have seen two recent videos unfairly ‘demonteized’, only for the decision to be later reversed on appeal.
The latest material to fall foul of YouTube’s moderators was a seemingly travel vlog that included an interview with the president of Indonesia, an incident which followed hot on the heels of a separate clip drumming up public support for a fundraiser held in the wake of a mass shooting in Las Vegas – demonetized on the grounds that YouTube does not allow any content to profit from tragedies irrespective of their cause.
Addressing these issues head-on in his Demonetized, Demonetized, Demonetized post, Neistat said: “I genuinely don’t feel YouTube does enough to take care of and look after their community. I just don’t agree with them.”
Neistat cites anecdotal evidence that many of his fellow YouTube creators have also suffered a dip in revenues following the tightening of advertising policy, claiming that earnings have fallen by as much as 80%.
As a solution Neistat proposes enabling creators to be able to sell their own ads directly as well as providing more information on its ‘trending’ feed, offering contributors the chance to earn Google shares and promoting its creatives more aggressively.
Neistat has previously shared the secrets behind successful branded content with The Drum.