Indian motor brand Royal Enfield hands creative account to DDB Mudra Group for global expansion
Indian motorcycle brand Royal Enfield has appointed DDB Mudra Group as its creative partner following a competitive pitch as it plans to expand globally.
Indian motor brand Royal Enfield hires DDB Mudra Group to expand globally
DDB Mudra's Delhi office will work closely with Royal Enfield's Marketing and Content team for forthcoming projects.The creative function will be led by Vishnu Srivatsav, creative head, DDB Mudra South.
He said: "It's both a privilege and a challenge to work on a brand with such pedigree, a brand that's a culture brand as much as it's a motorcycle brand. Work is already under development and we're really excited about getting it out there"
Chandan Jha, head, brand strategy, Royal Enfield said: “As Royal Enfield moves into the next phase of its global foray, we are always looking for partners who understand our purpose and will help us build the brand. The DDB team brought in a differentiated strategy and demonstrated digital-enabled creative thinking. We look forward to a fruitful partnership.”
Sumeer Mathur, head of strategic planning, DDB Mudra North who will lead the communication strategy for the launch said: “To partner an iconic Indian brand as it reaches out to global consumers is both exhilarating and challenging, we are thrilled to ride alongside Royal Enfield.”